Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

 When One Firefly announced Lead Concierge, a manned live chat service for Integrators, it was roundly recognized by the industry as one of the most innovative and best services for Custom Integrators, winning the CEPro Best Award and Residential Systems's Best of Show. The One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions from rigorously trained professionals ready to turn your website visitors into real customers. The service is designed to capture leads, speed-up customer service, and increase your bottom line. So how do they do it? What are visitors most curious about? How do we move them from curious to ready to do business? Get the inside scoop from our Lead Concierge team and see what experiences are happening on Integrator's websites around the United States, and what you might learn from this inside look.

The Dangers of Business Owners Not Having Proper Ownership of their Social Media Accounts

With nearly 3.5 billion social media users worldwide, the opportunity to reach your ideal audience on social media is significant. While many business owners understand the effectiveness of social media, it's not a project taken lightly. As the business owner, you might choose to add a social media specialist to your team or, most commonly, outsource assistance from an agency to help optimize your efforts.

Once you begin the onboarding process with your agency of choice, there are a few ways they can start posting on your behalf. The agency can create the account(s), request you share your log-in credentials, or in Facebook and LinkedIn’s case, add you to the platform an admin.

While neither option is wrong, there are additional steps to take to ensure you have complete access and control to your page. In this blog, we'll share the dangers of not having enough access to your platforms, how to verify whether you are the owner of your accounts, and which type of access levels you can expect from each social media platform.

In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.

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