A Guest Post From Industry Veteran Gordon Isaac I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, busines...

Enhance Your Website With This New Content Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of Jun...

UI University: Support And Educate End-Users On Smart Technology Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within th...

Is Your Company Making A Good First Impression? A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of sym...

An Industry Expert’s Perspective On Networking, Robots, And Black Holes If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! Th...

Does Your Company Succeed In Giving The Right Client Experience? In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply sellin...

A Guide To Facebook Advertising Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of...

Find Out If A New Marketing Initiative Is Right For Your Company Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. A...

On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture ca...