In the home automation space, your buyers are going to range between the kind that defers to your judgment on everything and the kind that questions every suggestion you make. The first kind of buyer is great. The second kind? Not so much. So how can...

How Digital Newsletters Connect You with Customers At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of ou...

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your targ...

Is your website generating quality traffic? The answer is revealed in these Key Performance Indicators. True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History: Google Analytic...

Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential ...

A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significa...

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address o...

Content marketing has brought about rapid change in the way brands engage consumers. Before laying the groundwork for a successful campaign, it’s important to understand what content marketing is all about. In recent years, media saturation has...

When it comes to building a successful brand for technology integrators, exhibiting unique visual content is key. It’s no surprise that most people who are visiting your website or receiving your marketing materials are going to spend more than...