All too often technology integrators feel it is not in the budget for them to make marketing a priority. What they don't realize is that there are many budget-friendly ways to make their company more visible. By utilizing the following cost effective...
A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significa...
Acquiring the right talent and the right time is vital to the success of any business. In fact, former Chairman and CEO of Apple, Steve Jobs, considered building an A-List team to be the most important skill a business owner can possess. Indeed,...
Technology integration business owners can often be characterized as ambitious and idealistic individuals who pursue their vision of success with relentless determination. But soon after the initial rush of creating and maintaining a sustainable busi...
Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it&r...
If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketi...
When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the re...
When Will Rogers said, "You never get a second chance to make a first impression," the internet didn't exist. First impressions, whether in person, on the phone, or in today's digital world are a constant factor that matters for an electronic systems...
Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find ou...