Coming up on September 5-9 in sunny San Diego, California, CEDIA 2017 is the biggest and best event of the technology integration calendar. There is a lot to offer everyone in attendance but we think that there are a few things that a trip ...

Put Strategy Behind Your Marketing Efforts It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know...

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter...

Convert More Visitors Into Customers With Lead Concierge Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your...

Explore How You Can Use UIU To Your Advantage When you sell complex, intricate technology like smart home automation systems, there’s no denying that it can be a struggle to showcase the ease of operating the system or the full depth of its cap...

Does Your Company Succeed In Giving The Right Client Experience? In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply sellin...

Is Your Company Making A Good First Impression? A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of sym...

How To Make The Most Of Trade Association Accolades CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—t...

On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture ca...